Sarah Mariano did not stumble into entrepreneurship. She designed her business around the life she wanted, built The Stretch Therapists into a global certification company from her laptop while traveling with her fiance, and then had to make one of the hardest calls a founder can make: stop being the face of the thing she built.
This week on Behind the Brand, I sat down with Dan Keller. Dan runs George J. Keller and Sons, a third-generation family-owned roofing company right here in Flanders, NJ. He came back to the family business in 2006 after five years at Chubb Insurance, bought out his father’s side in 2009, and has owned it with his wife Heather since 2015.
Most people think branding is the logo. Katie Dooley thinks that is putting you ten thousand steps ahead of where you should be. Katie is the founder of Paper Lime Creative in Edmonton, Canada, and she has been doing brand strategy and print design for almost a decade. In this week’s episode, she said something I want every business owner to read twice: your brand is every impression your business makes on every person. Not just the logo. The dress code. The pricing. The voice in your emails. The thickness of your business card. All of it.
If your website is showing up less in search results lately, you’re not imagining it. The way buyers find businesses has shifted, and most websites haven’t caught up. Jacki DeVries pivoted her entire business around this shift last year, and her perspective changed how I think about visibility for service businesses.
When I started this podcast, I did it because I wanted to. There was no strategy, no funnel, no audience plan. I just wanted to have conversations with people I admired and learn out loud. What I did not expect was how quickly the podcast would become one of the most valuable parts of my business, not because of download numbers, but because of the relationships and referrals it has opened up.
In today’s episode, I sat down with Katie Eberman, the founder of Simply by Katie, a web designer who specializes in helping women-founded businesses build websites that actually sound like them. We talked about what sets a website apart — and it’s not what most people think.
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