Faith Morris moved back to the U.S. from Australia in 2023 with her husband, two toddlers, and no safety net. No community, no clients, no local contacts. Her husband started a stone masonry business. She handled everything that wasn’t physically touching stone: client communication, estimates, follow-up, Google reviews, bookkeeping. Within six months the business was profitable. A year later, after launching her own operations consultancy, she hit six figures. She did it all with what she calls a low-key marketing plan, and that is not a humble brag. It is a strategy.