I had a conversation this week with a business owner who wanted to leave the company handling his SEO. They built his website, they run his SEO, and it’s all bundled into one monthly payment. He paid full price for that website. Not a freebie, not a throw-in. His. Except when he went to leave, he found out he couldn’t take it anywhere. To move on, he’d have to build a brand new site with someone else first. So he stays. Not because it’s working. Because leaving means paying for a website twice.