Real conversations with founders, service business owners, and creative leaders about what it actually takes to build a brand that works. No fluff, no theory — just honest stories, hard-won lessons, and practical insights you can take back to your own business. Hosted by Svenja Lyon, founder of Lyon Creatives in Mount Olive, New Jersey.
Hi, I'm Svenja Lyon — branding strategist, web designer, and founder of Lyon Creatives, a boutique design studio based in Mount Olive, New Jersey.
For over 15 years I've helped established service businesses clarify their message, elevate their visual identity, and build brands that attract better clients. I started this podcast because the most valuable branding conversations I've ever had happened off the record — and I wanted to change that.
Every episode is a chance to pull back the curtain on what really goes into building a business people trust. I hope you find something here that makes your next move clearer.
If you're a service business owner, entrepreneur, or creative leader with a story worth telling — I'd love to have you on the show.
You're a great fit if you've built something meaningful, learned something the hard way, or have a perspective that would genuinely help another business owner. Every background welcome. No polished talking points required.
What to expect: → A relaxed, 1-hour recorded conversation via Riverside.fm → Audio & Video Recording → Your episode shared across Lyon Creatives' social channels → A permanent home for your story on Apple Podcasts and Spotify
One thing we ask: When your episode goes live, share it with your audience. Your story deserves to be heard — and your network will appreciate it.
Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.

Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.
Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the moments that shaped who they are. These aren’t polished highlight reels — they’re honest business stories about growth, identity, and what it actually takes to build a brand that lasts.
If you’re ready to stop guessing and start seeing how business growth really happens — this is where entrepreneur stories get told.
Most leadership tools tell you what to do. Chemp.ai lets you practice. Susanne Drews spent 15 years in middle management across media, IT, and healthcare, and she built this app because she lived the problem herself. Now she’s an AI educator based in Malaga, Spain, helping leaders show up with more empathy and a lot less stress.
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In this episode we talk about:
•      Why the middle manager position is one of the hardest in any organization
•      How Chemp.ai uses role-play, AI feedback, and empathy scoring to help leaders prepare for difficult conversations
•      The five features inside the app: message drafting, role plays, empathy check-in, micro learnings, and a wellbeing tracker
•      What positive leadership looks like, and why it starts with the leader, not the team
•      Who Chemp.ai is for (hint: it’s not just managers) and how to become a beta tester
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Connect with Susanne:
•      LinkedIn: Susanne Drews
•      Instagram: @susanne.ia @chemp_ai
•      chemp.ai
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Want to become a beta tester for Chemp.ai on Android? Use the app daily for 14 days and get a free 6-month subscription (valued at ~150 EUR / ~$65 USD) plus 20% off when you renew. DM Susanne on LinkedIn to get access.
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This episode is brought to you by Flodesk. Get 25% off your first year: flodesk.com/c/LYONCREATIVES
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Think your brand could use some work? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard and find out where you stand.

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