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This Might Get Creative — The Podcast for Entrepreneurs Who Want to Build Brands That Last
Real conversations with founders, service business owners, and creative leaders about what it actually takes to build a brand that works. No fluff, no theory — just honest stories, hard-won lessons, and practical insights you can take back to your own business. Hosted by Svenja Lyon, founder of Lyon Creatives in Mount Olive, New Jersey.
About Your Host
Hi, I'm Svenja Lyon — branding strategist, web designer, and founder of Lyon Creatives, a boutique design studio based in Mount Olive, New Jersey.
For over 15 years I've helped established service businesses clarify their message, elevate their visual identity, and build brands that attract better clients. I started this podcast because the most valuable branding conversations I've ever had happened off the record — and I wanted to change that.
Every episode is a chance to pull back the curtain on what really goes into building a business people trust. I hope you find something here that makes your next move clearer.
Want to Be a Guest?
If you're a service business owner, entrepreneur, or creative leader with a story worth telling — I'd love to have you on the show.
You're a great fit if you've built something meaningful, learned something the hard way, or have a perspective that would genuinely help another business owner. Every background welcome. No polished talking points required.
What to expect: → A relaxed, 1-hour recorded conversation via Riverside.fm → Audio & Video Recording → Your episode shared across Lyon Creatives' social channels → A permanent home for your story on Apple Podcasts and Spotify
One thing we ask: When your episode goes live, share it with your audience. Your story deserves to be heard — and your network will appreciate it.
Listen to the current episodes
Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.
This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon
Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.
Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the moments that shaped who they are. These aren’t polished highlight reels — they’re honest business stories about growth, identity, and what it actually takes to build a brand that lasts.
If you’re ready to stop guessing and start seeing how business growth really happens — this is where entrepreneur stories get told.
EP #32: Katie Dooley on Branding as a System: Why Consistency Beats Pretty
In this episode, I sit down with Katie Dooley, founder of Paper Lime Creative in Edmonton, Canada, to talk about what branding really is, why a logo is the wrong place to start, and why consistency matters more than pretty design. Katie has been running her brand strategy and print studio for almost a decade, working with service-based businesses past the startup phase. We dig into the wedding photographer who built a brand for himself instead of his brides, why your branding guide should work like a standard operating procedure, and how print done well is one of the most underrated investments a business owner can make. If your brand feels inconsistent, or you are about to spend money on a new logo before doing the strategy work, this conversation will save you from a costly detour.
In this episode:
- Why a brand is every impression your business makes on every person, not just a logo
- The wedding photographer mistake: building a brand for yourself instead of your ideal client
- Why consistency beats pretty, and an ugly logo used consistently outperforms a beautiful one used inconsistently
- The flower shop story that shows what inconsistent branding does to your customer’s experience
- Why branding guides are a standard operating procedure, not a creative restriction
- How to think about print as a business investment, from heavy business cards to memorable mailers
- Why local printers are worth finding and what kind of work they can take on
Connect with Katie:
- Website: paperlime.ca
- Email: katie@paperlime.ca
- LinkedIn: linkedin.com/in/katiedooley
- Instagram: @paperlimecreative
Audio production:
Huge thanks to Mike at Nielsen Audio Solutions for editing this episode. If you have a podcast and you are doing your own editing because you cannot find someone you trust, Mike is the answer. He has been editing every episode of This Might Get Creative and the difference shows. Reach out to him at Nielsen Audio Solutions.
This episode is brought to you by Flodesk. Get 25% off your first year at flodesk.com/c/LYONCREATIVES.
Want to know if your brand is doing its job? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard. Ten questions, five minutes, and you will know exactly where you stand.
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