This Might Get Creative — The Podcast for Entrepreneurs Who Want to Build Brands That Last

Real conversations with founders, service business owners, and creative leaders about what it actually takes to build a brand that works. No fluff, no theory — just honest stories, hard-won lessons, and practical insights you can take back to your own business. Hosted by Svenja Lyon, founder of Lyon Creatives in Mount Olive, New Jersey.

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About Your Host

Hi, I'm Svenja Lyon — branding strategist, web designer, and founder of Lyon Creatives, a boutique design studio based in Mount Olive, New Jersey.

For over 15 years I've helped established service businesses clarify their message, elevate their visual identity, and build brands that attract better clients. I started this podcast because the most valuable branding conversations I've ever had happened off the record — and I wanted to change that.

Every episode is a chance to pull back the curtain on what really goes into building a business people trust. I hope you find something here that makes your next move clearer.

Want to Be a Guest?

If you're a service business owner, entrepreneur, or creative leader with a story worth telling — I'd love to have you on the show.

You're a great fit if you've built something meaningful, learned something the hard way, or have a perspective that would genuinely help another business owner. Every background welcome. No polished talking points required.

What to expect: → A relaxed, 1-hour recorded conversation via Riverside.fm → Audio & Video Recording → Your episode shared across Lyon Creatives' social channels → A permanent home for your story on Apple Podcasts and Spotify

One thing we ask: When your episode goes live, share it with your audience. Your story deserves to be heard — and your network will appreciate it.

Apply to Be a Guest

Listen to the current episodes

Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.

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This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.

Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the moments that shaped who they are. These aren’t polished highlight reels — they’re honest business stories about growth, identity, and what it actually takes to build a brand that lasts.

If you’re ready to stop guessing and start seeing how business growth really happens — this is where entrepreneur stories get told.

Why Imposter Syndrome Shows Up in High Performers—and How to Reframe It

Svenja Lyon talks with Lawrence D. Eichen, Esq., an attorney, professional speaker, and negotiation coach, about imposter syndrome: where it can come from, how it affects capable people, and what can help quiet the self-doubt.Drawing on his experience moving from computer programming into law, Lawrence shares how imposter feelings followed him through law school and his legal career—even as he achieved strong results. Together, Svenja and Lawrence explore how early messages can shape our beliefs about competence, why achievements are easy to dismiss, and how taking imperfect action can build confidence over time.

In this episode

Lawrence’s unexpected transition from computer programming to law
Why the uncertainty of law school challenged his need for clear answers
How childhood messages can affect the way we interpret success
Common signs of imposter syndrome, including perfectionism, procrastination, indecision, and fear of being exposed
Why “fake it till you make it” may reinforce the feeling of being an imposter
A more empowering alternative: “I’ll handle it”
How avoiding help—or relying too heavily on others—can stem from self-doubt
Why imperfect action can help build confidence and reduce fear
How writing down accomplishments can make your progress easier to recognize
The difference between imposter syndrome and overconfidence
Why comparing yourself to social media highlights can keep you focused on “the gap”

Practical takeaways

Separate the feeling of being an imposter from the facts of what you’ve accomplished.
Focus on your gains rather than comparing yourself with an ideal version of yourself or someone else.
Keep a written list of your achievements to revisit when self-doubt appears.
Notice the messages behind your fears and challenge the ones that no longer fit.
Try replacing “I have to fake it” with “I’ll handle it.”
Take one imperfect step instead of waiting until you feel completely ready.

Timestamps

00:00 – What imposter syndrome sounds like in high achievers
02:00 – Lawrence’s move from programming to law
03:30 – How law school intensified his self-doubt
05:10 – The fear of being exposed despite professional success
06:10 – Childhood messages and the habit of minimizing achievements
08:08 – Why one success can feel like it never counts
09:08 – Imposter syndrome as a “bug” in your mental operating system
10:35 – The stress and anxiety behind the fear of being found out
12:58 – Exploring where self-doubt can begin
18:13 – Updating old messages and beliefs
21:54 – Recognizing common symptoms and coping behaviors
23:20 – Why “fake it till you make it” can reinforce the problem
24:15 – Using “I’ll handle it” as a more empowering message
25:40 – The fear of asking for help
28:11 – Why mistakes can feel like a threat to your identity
31:08 – Imperfect action as a way to reduce fear
33:50 – Letting your accomplishments count as evidence
37:26 – Writing down your achievements
39:51 – Lawrence’s imposter syndrome while speaking about imposter syndrome
42:20 – The “emergency brake” metaphor
43:56 – Discussing the opposite problem: overconfidence without preparation
46:22 – Lawrence’s practical tips for dealing with imposter syndrome
49:44 – Svenja’s advice about social media comparisons
51:38 – How to contact Lawrence