Does Your Business Have Three Different Names
Imagine meeting someone at a networking event who introduces themselves with three completely different names. You’d probably be confused—and you’d definitely wonder who they really are.
Sounds ridiculous, right? Yet many businesses do exactly this with their branding.
The “Three-Names” Problem
Here’s how it shows up:
You hand out a business card with one look and feel.
You give a presentation using slides that don’t match the card.
You pass out a brochure that looks different again.
Finally, your website? Another style altogether.
Each touchpoint introduces your business as if it’s a different person. Which version should people trust? Which one do they remember?
The result is confusion, a weaker impression, and missed opportunities to build trust.
Why Consistency Matters
Branding isn’t just about having a logo. It’s about showing up the same way, everywhere—so people recognize and remember you. Consistency signals professionalism, confidence, and clarity. It also builds credibility, because if your business looks scattered, your audience may assume the way you work is scattered too.
When everything aligns—colors, fonts, messaging, tone—your brand feels like one strong voice instead of three competing ones.
How to Spot the Gaps
If you’re not sure whether your brand is introducing itself with “three names,” try this quick check:
Audit your brand assets. Line up your business card, brochure, website, and social channels. Do they feel connected?
Check for consistency in design. Fonts, colors, and imagery should match (or at least clearly belong together).
Make sure your messaging matches. Is your tagline, tone, and value proposition clear and repeated everywhere?
How to Fix It
The good news: the fix doesn’t require starting from scratch. Here’s how you can bring your brand into alignment:
Define your identity. Decide on a core logo, color palette, fonts, and voice.
Create simple brand guidelines. A short document that spells out how your brand should look and sound.
Update key touchpoints first. Start with what your clients see most often—website, social media, business card.
Stay consistent. Review and update regularly to keep everything aligned as your business grows.
A Real-World Example
One of my recent clients came to me with exactly this problem. Their business card had one style, their brochures another, and their website felt completely different. Prospects weren’t connecting the dots.
Together, we streamlined everything: logo, fonts, colors, and messaging. Now, whether someone sees their card, their website, or their Instagram feed, the brand is instantly recognizable. They went from three voices to one—and that’s when the brand finally started to roar.
Final Thought
Your business can’t roar if it’s speaking in three different voices. If your branding feels mismatched or unrecognizable, it might be time to bring everything under one cohesive identity.
That’s exactly what I help businesses do at Lyon Creatives: make your brand clear, memorable, and strong enough to roar.
Ready to build a brand that shows up and stands out?
At Lyon Creatives, we help professional service firms, small businesses, and mission-driven organizations build brands that go beyond the logo. Brands that look credible, feel consistent, and give clients confidence to say yes.
