Every October, we celebrate all things spooky — haunted houses, ghost stories… and terrifying branding mistakes.
Because let’s be honest: few things send bigger chills down a business owner’s spine than realizing their brand is confusing, inconsistent, or scaring away clients instead of attracting them.

Every October, we celebrate all things spooky — haunted houses, ghost stories… and terrifying branding mistakes.
Because let’s be honest: few things send bigger chills down a business owner’s spine than realizing their brand is confusing, inconsistent, or scaring away clients instead of attracting them.

If your brand feels outdated or no longer represents who you are, it’s time for a strategic refresh. Learn why brand misalignment happens, what it costs your business, and how to realign your visuals so they reflect your expertise.