Moving to a new country can be exciting—but it can also be isolating in ways you don’t expect.
Your routines change. Your support system shifts. And the casual connections you once relied on suddenly disappear. That’s why I was so drawn to this conversation with Ali Meehan, founder of Costa Women, on This Might Get Creative – A Behind the Brand Podcast.

Creative ideas are easy.
Turning them into sustainable businesses is where things get interesting.
On this episode of This Might Get Creative – A Behind the Brand Podcast, I sat down with La’Zendra Danforth, CEO of Studio D Meetings & Events and founder of Konfetti Carts, to talk about what it really takes to turn creative vision into something profitable, scalable, and sustainable.
La’Zendra brings more than 20 years of experience in hospitality and event planning—and her approach is a masterclass in combining creativity with strategy.

If you’re a small business owner, there’s a good chance you’ve found yourself handling marketing simply because… someone has to.
You didn’t set out to become your own Chief Marketing Officer. But here you are—posting, emailing, second-guessing what’s working, and wondering why it still feels harder than it should.

Finding your niche sounds simple—until you’re someone who’s good at a lot of things.
In a recent episode of Behind the Brand, I sat down with Becky Imbimbo, founder of The Always Busy Mama and The Always Busy Mama Consulting, to talk about what it really looks like to build clarity when your life—and your skill set—feel anything but linear.

In the world of entrepreneurship, few stories resonate as profoundly as that of Mabel’s Labels. Co-founded by Julie Cole, this remarkable brand has transformed from a humble basement startup into a multimillion-dollar enterprise, ensuring that families worldwide can keep their children’s belongings organized. In this blog post, we’ll delve into Julie Cole’s insights on personal branding, the evolution of Mabel’s Labels, and the invaluable lessons she’s learned along the way.

In a recent episode of Behind the Brand, host Svenja Lyon sat down with Kathy McNeill, creative director and founder of Creative Pixels Marketing, to unpack what branding really means—and why so many businesses get it wrong.
With nearly a decade running her boutique marketing studio, Kathy brings a grounded, strategic perspective to branding, especially for startups and growing businesses that want to do things right from the beginning.