This Might Get Creative — The Podcast for Entrepreneurs Who Want to Build Brands That Last

Real conversations with founders, service business owners, and creative leaders about what it actually takes to build a brand that works. No fluff, no theory — just honest stories, hard-won lessons, and practical insights you can take back to your own business. Hosted by Svenja Lyon, founder of Lyon Creatives in Mount Olive, New Jersey.

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About Your Host

Hi, I'm Svenja Lyon — branding strategist, web designer, and founder of Lyon Creatives, a boutique design studio based in Mount Olive, New Jersey.

For over 15 years I've helped established service businesses clarify their message, elevate their visual identity, and build brands that attract better clients. I started this podcast because the most valuable branding conversations I've ever had happened off the record — and I wanted to change that.

Every episode is a chance to pull back the curtain on what really goes into building a business people trust. I hope you find something here that makes your next move clearer.

Want to Be a Guest?

If you're a service business owner, entrepreneur, or creative leader with a story worth telling — I'd love to have you on the show.

You're a great fit if you've built something meaningful, learned something the hard way, or have a perspective that would genuinely help another business owner. Every background welcome. No polished talking points required.

What to expect: → A relaxed, 1-hour recorded conversation via Riverside.fm → Audio & Video Recording → Your episode shared across Lyon Creatives' social channels → A permanent home for your story on Apple Podcasts and Spotify

One thing we ask: When your episode goes live, share it with your audience. Your story deserves to be heard — and your network will appreciate it.

Apply to Be a Guest

Listen to the current episodes

Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.

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This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.

Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the moments that shaped who they are. These aren’t polished highlight reels — they’re honest business stories about growth, identity, and what it actually takes to build a brand that lasts.

If you’re ready to stop guessing and start seeing how business growth really happens — this is where entrepreneur stories get told.

Caroline Benefield wrote a cozy fantasy series, won best manuscript at a writing conference, and had agents asking for more. Then she realized writing was healing her, not building her career. She founded Southern Grit Digital, a marketing consultancy for women-led businesses, and leaned into the part of her brain she’d ignored for years: data and testing.

In this episode she talks about knowing when to walk away from something you’re good at, and the testing strategies that pulled a $4,000 return out of a $300 ad spend.

In this episode we get into:

• Why being good at something is not the same as wanting to build a career on it

• How creative work can heal you without needing to be monetized

• Turbo A/B testing: changing one element every five to seven days for the most data on the smallest budget

• How to segment an email list for real A/B test results instead of a straight split down the middle

• Why your identity is allowed to shift, and why grieving the old version of you helps you move forward

Connect with Caroline:

• Website: southerngritdigital.com

• Instagram: @southerngritdigital

• LinkedIn: Caroline Weeks

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