PER (Precision Emergency Resources)

PER launched into the industrial equipment rental and services space as a new company with no market presence to speak of. Getting in front of the right customers meant building brand awareness from the ground up, backed by a visual identity and message that felt authentic to who they were.

I developed PER's logo and led the design of their website, both built around the brand positioning "PER is there." The identity work extended into the company's broader visual system, giving the new business a cohesive, credible presence from its first touchpoint with prospects.

Collaboration: Logo and website design completed as part of a broader brand program led by Delia Associates.