In this episode of This Might Get Creative, host Svenja Lyon sits down with Teri DiGrande, State Farm agent and owner of Teri DiGrande Insurance Agency, to talk about what truly sets a local insurance agency apart: relationships, responsiveness, and a brand that feels like family. Teri shares how the industry has changed (tech, weather, deductibles) and why you can’t “set it and forget it” with coverage. We dig into her new brand identity, the tagline “We’re not just insurance, we are family,” and practical ways business owners can track marketing, build referrals, and stay visible without burning out. If you haven’t reviewed your policy in years—or you want your brand to reflect how you actually care—this one’s for you.