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Mercer & Associates

Mercer & Associates

Mercer & Associates
Mercer & Associates

Concept Website for an Independent Wealth Management Firm

A self-directed concept project built to explore a premium, editorial approach to financial services web design, since this style wasn't yet represented in my portfolio.

The site imagines an independent wealth management firm built on a fee-only, fiduciary model: no proprietary products, no conflicts of interest, just long-term client relationships. The design leans into a warm, confident luxury feel, deep brown and gold tones, serif display type, and full-bleed photography, paired with a clear structural approach across Home, Services, and Contact pages: credibility stats up top, a "partners not vendors" positioning statement, core services broken into clear categories (investment management, estate and tax planning, family office services, retirement planning, philanthropic advisory, international wealth), a four-step process, and a low-friction contact path built around a no-obligation first conversation.

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