You post your best work and people scroll right past it. It’s not because your work isn’t good — it’s because they don’t understand what went into it. And without that context, they can’t see the value.
In this episode of This Might Get Creative, brand photographer Nicole Bedard makes the case for showing your process — not just the polished final result. A tight hand shot, a quick time lapse, even a seven-second clip with text showing how many hours a piece took. You don’t have to talk. You just have to let people in.
“Price only becomes an issue when someone doesn’t see the value. Upticking on the value by showing your process will help mitigate that.”
If you’re a creative business owner who keeps attracting price shoppers or feels invisible online, this one is for you. Listen now wherever you get your podcasts.
Want your brand to match the quality of your work? Grab the free Brand Audit Scorecard at lyoncreatives.com/#brand-audit
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