Finding your niche sounds simple—until you’re someone who’s good at a lot of things.
In a recent episode of Behind the Brand, I sat down with Becky Imbimbo, founder of The Always Busy Mama and The Always Busy Mama Consulting, to talk about what it really looks like to build clarity when your life—and your skill set—feel anything but linear.
Becky’s story isn’t about overnight success or perfectly mapped plans. It’s about listening to yourself, setting boundaries, and letting clarity emerge through action.
When Creativity Becomes a Lifeline
Becky’s entrepreneurial journey began during the pandemic, at a time when she was navigating postpartum depression after the birth of her daughter. Feeling disconnected from herself, she turned to therapy—and was encouraged to find a creative outlet.
That outlet became jewelry making.
What started as something deeply personal—creating pieces for herself and as gifts—slowly grew into something more. Friends began asking for pieces. Pop-up events followed. And eventually, Becky realized this wasn’t just about jewelry. It was about connection.
“I do jewelry, I make handmade, handcrafted jewelry, and then I also do permanent jewelry. My passion is in the handmade space.”
Her work gave her a way to reconnect with herself while also building relationships with other women—something that would become a throughline in everything she built next.
Choosing Yourself (and Paying the Price)
Before launching her consulting business, Becky spent years in corporate marketing. Like many high-achieving women, she pushed through long hours, blurred boundaries, and constant pressure—until it started spilling into her personal life.
The turning point came when she did something many of us struggle with: she said no.
“There came a time this year where I was asked if I wanted to do something, and I said no… and I pretty much got let go because I said no and held my ground.”
That moment, while painful, created space. And in that space, Always Busy Mama Consulting was born.
Her consulting work now focuses on helping other women—particularly in healthcare marketing operations—bring structure, clarity, and calm to their businesses without sacrificing themselves in the process.
The Myth of “Finding” Your Niche
One of the most honest parts of our conversation was around niche confusion.
Becky didn’t start with a perfectly defined niche in jewelry—or consulting. She experimented. She paid attention. She asked questions.
“I started creating a little bit of everything and would bring them to craft fairs to see what people were resonating with.”
Over time, patterns emerged. Feedback guided her. Confidence followed. That same approach carried into her consulting work—listening closely to what clients actually needed and aligning her services with the work she felt strongest doing.
Her takeaway? Your niche isn’t something you force. It’s something you refine.
What This Conversation Really Teaches
Becky’s journey is a reminder that clarity doesn’t come from narrowing yourself too early—it comes from trusting yourself enough to set boundaries and pay attention to what works.
“Now I don’t have to be a yes person because I can say, this is what I’m really good at.”
Finding your niche isn’t about boxing yourself in. It’s about choosing focus with intention—and building a brand that supports the life you actually want.
Connect with Becky
The Always Busy Mama
The Always Busy Mama Consulting
@thealwaysbusymama
@thealwaysbusymama_consulting
Websites
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