In today’s episode, I sat down with Katie Eberman, the founder of Simply by Katie, a web designer who specializes in helping women-founded businesses build websites that actually sound like them. We talked about what sets a website apart — and it’s not what most people think.
Why Website Copy Matters More Than Design
The difference between a generic website and one that converts isn’t the design system or the platform. It’s the story. It’s the voice. Katie helps her clients write website copy that sounds authentically like them, which means their ideal clients can actually recognize themselves in it. That’s when a website stops being a digital business card and starts being a tool that works for you 24/7.
But here’s the hard part: most business owners can’t write about themselves. It’s uncomfortable — especially for women, who’ve been taught not to talk about their own accomplishments without sounding like they’re bragging. And even if you get past that discomfort, you hit another wall: how do you put into words the thing you do naturally, every single day? You know how to do it. You just can’t explain it. So you start writing, you get lost in the details, and suddenly your website copy is three paragraphs long and going nowhere.
How Brand Clarity Transforms Your Website
This is where brand clarity becomes non-negotiable. Before you write a single word on your website, you need to know exactly who you’re talking to — their pain points, what keeps them up at night, what they’re actually looking for. Once you have that clarity, the copy writes itself. Because now you’re not telling your story into the void. You’re walking a specific person through a specific problem, showing them exactly how you solve it, and guiding them to the next step — whether that’s signing up for your newsletter, booking a call, or buying.
Your website is your brand speaking. Make sure it’s saying something worth hearing.
If you’re a service-based founder wondering whether the way you’ve built your business is working for you — or just working — this one’s worth the listen. And if you want to know where your brand stands right now, start with the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard.
Connect with Katie:
- Website: www.simplybykatie.com
- Instagram: @simply_by_katie
- Facebook: facebook.com/SimplybyKatie
- LinkedIn: Katie Eberman
- Women Who Inspire Me blog series: www.simplybykatie.com (apply at the bottom of any story post)
CONNECT WITH LYON CREATIVES: Not sure if your brand is doing its job? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard — 10 questions, 2 minutes, and you’ll know exactly where to focus.
Free Brand Audit Scorecard: lyoncreatives.com/brand-audit-scorecard Website: lyoncreatives.com | Instagram: @lyon.creatives
THIS EPISODE IS BROUGHT TO YOU BY: Flodesk — the email marketing platform built for small business owners. Get 25% off your first year: flodesk.com/c/LYONCREATIVES
Not sure if your brand is the thing holding you back?
Take the Brand Audit Scorecard. Ten questions, an honest score, and a clear picture of where your brand is working and where it isn’t. No call required, no sales follow-up. Just the assessment.
Takes about 3 minutes. Built for established businesses ready for a brand that matches where they are.