Some people build a business because they spot a gap in the market. Sarika Sake’s story starts somewhere else entirely: in a career she assumed she’d stay in forever.
Sarika spent a decade working at the United Nations in areas like gender equality and urban poverty. It was meaningful work, and it was also intense. After becoming a mom, she hit a moment that felt impossible to ignore—she was spending her days advocating for empowerment, while not feeling empowered in her own life. Long commutes, no flexibility, and a newborn she barely got to see. That tension became the beginning of a major shift.

Moving to a new country can be exciting—but it can also be isolating in ways you don’t expect.
Your routines change. Your support system shifts. And the casual connections you once relied on suddenly disappear. That’s why I was so drawn to this conversation with Ali Meehan, founder of Costa Women, on This Might Get Creative – A Behind the Brand Podcast.

Creative ideas are easy.
Turning them into sustainable businesses is where things get interesting.
On this episode of This Might Get Creative – A Behind the Brand Podcast, I sat down with La’Zendra Danforth, CEO of Studio D Meetings & Events and founder of Konfetti Carts, to talk about what it really takes to turn creative vision into something profitable, scalable, and sustainable.
La’Zendra brings more than 20 years of experience in hospitality and event planning—and her approach is a masterclass in combining creativity with strategy.

If you’re a small business owner, there’s a good chance you’ve found yourself handling marketing simply because… someone has to.
You didn’t set out to become your own Chief Marketing Officer. But here you are—posting, emailing, second-guessing what’s working, and wondering why it still feels harder than it should.