Finding your niche sounds simple—until you’re someone who’s good at a lot of things.
In a recent episode of Behind the Brand, I sat down with Becky Imbimbo, founder of The Always Busy Mama and The Always Busy Mama Consulting, to talk about what it really looks like to build clarity when your life—and your skill set—feel anything but linear.

In the world of entrepreneurship, few stories resonate as profoundly as that of Mabel’s Labels. Co-founded by Julie Cole, this remarkable brand has transformed from a humble basement startup into a multimillion-dollar enterprise, ensuring that families worldwide can keep their children’s belongings organized. In this blog post, we’ll delve into Julie Cole’s insights on personal branding, the evolution of Mabel’s Labels, and the invaluable lessons she’s learned along the way.

In a recent episode of Behind the Brand, host Svenja Lyon sat down with Kathy McNeill, creative director and founder of Creative Pixels Marketing, to unpack what branding really means—and why so many businesses get it wrong.
With nearly a decade running her boutique marketing studio, Kathy brings a grounded, strategic perspective to branding, especially for startups and growing businesses that want to do things right from the beginning.