Picture this: you’ve just posted what you think is brilliant content. You check back an hour later. Three likes. Two from your mom and one from your business partner who felt bad for you.
Sound familiar?
You’re not alone. In today’s digital circus, getting noticed feels harder than ever. And according to Alex Nedelea, founder of LPV Agency, there’s a specific reason why: it now takes 11 posts within 90 days just to reach a single prospect.
Not to convert them. Not to get them interested. Just to get them to consider watching your content.
That’s the reality we’re working with, and Alex knows it better than most.
From TV Studios to Marketing Agency Success
Alex didn’t start in marketing. At 14, he was already behind the camera, shooting photos and videos for small companies. By 16, he had his own TV show reaching 200,000 households.
“I think it’s anyone’s dream to have their own TV when you’re 16,” Alex reflects. “I was pretty lucky because I was in the right space at the right moment.”
But luck only gets you so far. Alex worked his way up to national television, interviewing prime ministers and presidents. The pressure was intense: you get one shot, no retakes.
That experience taught him something crucial: authenticity under pressure is what separates success from failure.
Today, LPV Agency has grown to 35 team members, helping businesses cut through digital noise through storytelling and video. One of his biggest wins? Taking a fintech company from zero to $50 million in under a year.
The Brutal Math of Getting Noticed
Here’s what most business owners don’t realize: the digital landscape has fundamentally changed.
It takes 11 touchpoints over 90 days before a prospect will even consider watching your full video. Not buying from you. Not booking a call. Just watching.
Think about your own behavior. How many posts do you scroll past without a second glance? How many perfectly polished videos leave you completely cold?
“People connect with people,” Alex explains. “People don’t buy from a logo: unless your name is Nike.”
This is why that Canva post you spent 30 minutes perfecting gets ignored. It’s not personal. It’s not human. And in a world where AI can create flawless graphics in seconds, perfect isn’t what people want anymore.
Perfection Is the Enemy of Connection
Here’s where most businesses get it wrong: they think more polish equals more professional.
Alex sees it differently. “The over-polished, over-podcast-y type of videos actually repel people now because they look AI generated or too fake.”
His advice? Keep the bloopers in. Keep the “ums.” Keep the moments where you stumble over your words.
“That’s human,” he says. “AIs can do perfect, but no one will care about that perfect AI-generated video.”
This doesn’t mean you should look unprofessional. It means you should look like yourself. Use your phone instead of a fancy camera setup. Film in your actual workspace, not a sterile studio.
Your audience doesn’t want to see another stock photo come to life. They want to see the person behind the business.
The Grandma Test: Keeping Your Message Simple
Want to know if your brand message is too complicated? Try this:
Explain your offer to your grandmother. If she can’t repeat it to someone else in under two minutes, it’s not clear enough.
Alex learned this lesson working with clients across every industry: from lawyers to plumbers to fintech founders. “We get ahead of ourselves and start talking about CTAs and CTRs, and everyone’s looking at us like, ‘What’s that?'”
The solution isn’t dumbing down your service. It’s making it accessible.
Instead of: “We provide comprehensive digital marketing solutions with advanced attribution modeling and conversion rate optimization.”
Try: “We help businesses get more customers through better online videos.”
See the difference?
Value First, Sales Second
Here’s what Alex’s most successful clients do differently: they give first.
“You don’t want to get out there and say, ‘buy my service, subscribe to my software,'” he explains. “You want to inform them about problems they may have and the solutions they need to apply.”
This is counterintuitive for most business owners. Your instinct is to talk about what you do. But your audience cares more about what they get.
Value-first content builds trust. Trust leads to relationships. Relationships convert to sales.
And here’s the kicker: “If someone says LinkedIn isn’t working for them, they just tried it wrong.”
The Multi-Channel Strategy That Actually Works
Most entrepreneurs make one of two mistakes with content:
- They post different content on every platform (exhausting)
- They only focus on one platform (risky)
Alex recommends a smarter approach: Create one piece of content. Post it everywhere.
“Everything we change for our clients is just the frame of the video,” he explains. Vertical for Instagram, TikTok, and YouTube Shorts. Horizontal for LinkedIn and regular YouTube. Same message, different format.
Why? Because your audience is everywhere. “If you have five platforms with 200 views each, you already have 1,000 views per video.”
Plus, if one platform changes its algorithm or bans your account (it happens), you’re not starting from zero.
Where AI Helps (And Where It Doesn’t)
Alex recently visited Google headquarters to see their latest AI models. His takeaway? AI is great for getting past the blank page, but terrible at human connection.
“The biggest problem with AI-generated content is consistency,” he notes. “People don’t connect with AI.”
Use AI for research. Use it to spark ideas. Use it to overcome writer’s block.
But don’t use it to replace your voice, your personality, or your unique perspective. Those are your competitive advantages in an increasingly automated world.
Your Next Steps: Start Here, Start Now
If you’re feeling overwhelmed by all this, Alex has simple advice: Start with your “why.”
Ask yourself the why question seven times. Why are you doing what you’re doing? Why does it matter? Why should anyone care?
“You cannot have a website or videos without understanding your brand first,” Alex emphasizes.
Once you know your why:
- Make one video per week minimum (consistency beats perfection)
- Keep your background uncluttered but personal
- Post the same content across all platforms
- Focus on giving value, not selling
- Test your message with the grandma test
The Bottom Line
Getting noticed isn’t about going viral or having the biggest budget. It’s about showing up consistently as yourself, providing value, and making real human connections.
In Alex’s words: “If you want more clients, more deals, more leads, you have to be seen. You can pay to be seen, you can invest time to be seen, or you can knock on doors to be seen.”
The choice is yours. But in a world full of AI-generated perfection, your authentic, slightly imperfect, genuinely helpful self is exactly what people are looking for.
Ready to get started? Your audience is waiting to hear from the real you.
Want to connect with Alex Nedelea? Find him on LinkedIn or visit LPV Agency for more insights on authentic video marketing.
Need help with your brand foundation before you start creating content? That’s where we come in. At Lyon Creatives, we help businesses build authentic brand identities that make every piece of content more effective. Let’s talk about your brand strategy.
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