Ever feel like your business blends in with every other firm, agency, or consultant out there? You’re not alone. Many professional service businesses—law firms, accountants, coaches, consultants—look and sound the same. The result? Potential clients can’t tell who to trust, so they either go with the cheapest option or stick with who they already know.

Let’s start with a myth: A brand = a logo. Sounds simple, right? Except it’s wrong.Your logo is part of your brand — but it’s not the whole story. A logo is like the signature on a letter. It confirms who you are, but it doesn’t tell the story of what you stand for, how you speak, or why people should.. Read more

Imagine meeting someone at a networking event who introduces themselves with three completely different names. You’d probably be confused—and you’d definitely wonder who they really are. Sounds ridiculous, right? Yet many businesses do exactly this with their branding. The “Three-Names” Problem Here’s how it shows up: You hand out a business card with one look and feel. You give a.. Read more

Let’s clear something up right away: a rebrand isn’t just slapping a fresh coat of paint on your business and calling it a day. A real rebrand? It’s foundational. It’s about going deep—not just into fonts and colors (though, yes, we love a good font moment)—but into who your business actually is and how you want to be seen. If you’ve ever.. Read more