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Brand Identity
Brand Identity Design for Professional Service Businesses
Strategic, modern, and trustworthy branding for service-based companies ready to grow.
Build a Brand That Looks as Professional as the Services You Provide
Your brand should work as hard as you do. Whether you’re an HVAC contractor, consultant, travel agent, wellness provider, or any other service-based business, your brand needs to communicate clarity, confidence, and credibility. At Lyon Creatives, we create strategic brand identities that elevate your business, attract better clients, and make your marketing feel effortless—from your website to your social media to every touchpoint in between. You don’t need “just a logo.” You need a system that works.
Services
What’s Included in Your Brand Identity Package
A strategic, cohesive brand identity includes everything your business needs to show up professionally and consistently:
Brand audit
Competitive landscape
Ideal client clarity
Messaging foundations
Brand personality direction
Primary logo
Secondary logo
Submark
Icon
Horizontal + vertical variations
Primary and secondary palette
Accessible color combinations
Digital + print codes
Heading, subheading, and body fonts
Brand usage recommendations
Patterns, textures, illustrations, or icons
Visual rules for consistency
Application examples
Your complete brand rules in one document, covering color, typography, spacing, usage, and visual direction.
Full folder structure
All files in PNG, SVG, PDF, EPS formats
Digital + print-ready versions
Optional add-ons: social media branding, business cards, brand collateral, website design.
We specialize in branding for businesses that rely heavily on trust:
Why Professional Service Businesses Choose Lyon Creatives
We partner with service-based businesses that rely on trust — HVAC and home-service companies, business coaches and consultants, travel agents, real estate and insurance professionals, wellness providers, and entrepreneurs who want a brand that represents the quality of the work they deliver.
- Purpose-Built for Mission-Driven Brands: We understand businesses that care. Your brand identity should reflect the impact you’re making—internally and externally.
- Strategic + Creative: Design that looks great and serves a goal. We believe branding should be beautiful, functional, and goal-aligned.
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Empowering Partnerships:
We specialize in branding for businesses that rely heavily on trust:
HVAC & home-service companies
Business coaches & consultants
Travel agents
Real estate & insurance agents
Wellness providers
Professional service entrepreneurs
Your brand is more than visuals—it’s how you communicate reliability, experience, and professionalism. We create branding that positions you as the expert your clients can trust.
What Clients Experience
- A Clear, Cultivated Brand A brand identity that feels like you—unique, intentional, and true to your vision.
- Team Confidence Roll-out ready materials and brand guidelines that make marketing faster, easier, and more consistent.
- Brand You Can Grow With A flexible visual system that evolves with your business—and never limits its potential.
How It Works!
Every project is rooted in strategy and collaboration. We learn your business, understand your clients, and build a brand identity designed to support your long-term growth.
- Discovery Session We explore your business, aspirations, challenges, and competitive landscape.
- Brand Strategy & Moodboards We shape your core brand idea and visual direction—then present 2–3 refined concepts rooted in strategy.
- Design Refinements We fine-tune one concept into a full identity suite: logo, color, typography, and system elements.
- Style Guide + Launch Support We provide a lightweight yet functional guide and help set up templates or rollout assets so your team’s ready to go.
CONTACT US
Ready for a Brand That Represents Your Expertise?
Let’s create a brand identity that feels intentional, trustworthy, and aligned with where your business is headed.
@Cristina Brandao
I couldn’t be happier with the website Lyons Creation built for my business
Stardust cleaning LLC -New Jersey
From start to finish, they were professional, creative, and really took the time to understand my business and what I needed. The design is clean, modern, and user-friendly—exactly what I was hoping for. They were always quick to respond to questions and made the whole process stress-free. I’ve already gotten compliments from clients on how great the site looks. Highly recommend Lyons Creation to anyone looking to bring their vision online!
@Theresa DiGrande
I am incredibly impressed with the work of Svenja and Lyon Creatives! She’s not only talented and creative but also incredibly professional and easy to collaborate with. She really listens, understands your vision, and brings it to life beautifully. Every detail is thoughtfully done, and she makes the process seamless. I highly recommend her!”
@Tom Shearer
Svenja has been a pleasure to work with! She is very talented and I would highly recommend her!
@lynnette Pena
I absolutely love working with Svenja! She’s made this entire process so smooth and stress-free, and she’s been incredibly patient with all my questions. I originally tried to tackle this on my own (spoiler: it didn’t go well), but Svenja saved me so much time and frustration. If only I could rewind the hands of time, I would’ve used her from the very beginning—totally worth it!
Working with Svenja has been excellent! Her communication and attention to detail are incredible. She listened to the ideas I had and was able to create a fantastic series of decks that captured everything that I was thinking. The visuals were very well received and there were loads of positive comments from students and families. So very grateful to have the opportunity to work with Svenja on making my vision come to life.