Zack Painting

Zack Painting, a family-owned commercial painting and coatings contractor, was closing in on its 100th year in business. The company had a deep track record across commercial, industrial, institutional, and educational projects, but its digital presence and sales materials hadn't kept pace with its reputation. Long-time clients knew the full scope of what Zack Painting could do; the broader market didn't.

Rather than treat the anniversary as just a milestone to mark, the team saw it as a chance to reset the brand story, one that could tie a century of proven work to where the company was headed next.

The project brought brand strategy, messaging, and marketing execution into one coordinated narrative. That included a centennial mark built into the existing brand identity, a refreshed website highlighting services and project history, updated sales materials, and a press push to get the milestone in front of a wider audience. From there, social and email content kept the anniversary story consistent across every touchpoint.

The result was a more unified way for Zack Painting to present itself: a company with a hundred years of results and a clear read on where it's going next. Customer engagement picked up, prospect inquiries increased, and sales teams had materials that made the company's value easier to communicate.

Collaborative project with Delia Associates.