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Brand Refresh | Vehicle Wrap System | Collateral Templates
A Modern, Memorable HVAC Brand for a New Era
- Client SM Heating & Air Conditioning
- INDUSTRY Home Services | HVAC
The Challenge
When a new owner acquired SM Heating & Air Conditioning, the company’s service reputation was strong—but its visuals lagged behind. The existing logo and materials felt dated, inconsistent, and didn’t reflect the confidence of new leadership. The owner wanted a look that was modern and cool, while staying personal: “The dog had to stay.”
Client Goal: “Give us a professional, unified brand that still feels like us—centered around my dog.”
Goals
Professional Recognition: Create a clean, legible mark that scales from trucks to invoices.
Personal Connection: Feature the owner’s dog in a refined, iconic way.
System Consistency: Unify trucks, uniforms, signage, and documents.
On‑Road Visibility: Bold, high-contrast graphics that pop in motion and at curbside.
Our Approach
Brand Strategy → Identity System → Rollout
Logo Redesign: Developed an iconic canine silhouette within a simple HVAC badge—friendly, confident, instantly ownable.
Color Palette: High-contrast primaries for on-road legibility; balanced neutrals for documents and service quotes.
Typography: Clear, industrial sans-serif for headings; highly readable workhorse type for body and small print.
Layouts: Gridded compositions for consistency across print and digital.
Vehicle Wraps: Scalable patterning and clear contact hierarchy
- Collateral: Branded PowerPoint templates, business cards, letterhead, t-shirt design, sticker
The Results
The refreshed identity gave SM Heating & Air Conditioning an unmistakable new look — one that instantly communicates reliability, friendliness, and modern expertise.
Stronger community visibility: The new truck graphics turned heads and sparked conversations.
Fresh local perception: The brand now reflects the confidence and care of the new leadership.
Memorable storytelling: The dog logo added a human touch that customers instantly connect with.
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Every brand we design tells a unique story—crafted with strategy, intention, and creativity. Explore more of our work to see how we transform ideas into bold identities that inspire, connect, and last.
