Standing Out Strategically

The solution wasn’t simply to create a logo or a website. Faust Engineers needed a brand that strategically differentiated them in a crowded market. The choice of bold orange immediately set them apart from a sea of red and black competitors, signaling that they were not only technically strong but also modern, fresh, and confident in their approach. With professional materials that matched their expertise, they began to spark conversations with prospective clients who noticed the difference.

As Marieke from Faust Engineers reflected, “With bigger clients, it was kind of the right to play. Professional presentation was a critical component for certain customers. A lot of people had very positive feedback.”

The competitive review process reinforced the value of this choice. “When you did the competitive review... the orange makes you stand out as a newer company, which matches what we wanted.” What started as a design decision soon became a positioning strategy.

The Foundation for Growth

What Faust Engineers didn’t expect was how valuable their new brand system would become over time. The brand guide they received became a reference point long after the initial rollout, ensuring consistency across every touchpoint. From proposals to presentations, the professional templates saved time and reinforced credibility with every use.

As they put it, “The manual was very helpful in the long run... It’s really something that we need.” The investment in branding became more than a launchpad—it became an ongoing asset that supported growth, gave the firm credibility, and made it possible to secure opportunities with enterprise clients that would have previously been out of reach.

Or as one client summed it up best: “It was a critical component to be set up as a provider for certain customers.”

Ask Yourself: Which opportunities are closed to you because of how you present?