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Brand Identity | Logo Design | Web Design
Lace Passport
- Client Lace Passport
- Date 2025
- Author Lyon Creatives
The Struggle
A clear vision. No brand to match it.
Lynnette Pena had been building toward this her whole life — years in the travel industry, a 232-person destination wedding under her belt, and a deep passion for helping couples experience the most important trip of their lives without the stress. She knew her niche. She knew her name. What she didn’t have was a brand.
She’d been dabbling with AI tools and Canva, and had landed on a cute little suitcase logo — but it wasn’t enough. She needed a visual identity that matched the level of experience she was delivering. Something elegant. Something that felt like her — not a template, not a cliché, not another travel stock icon. She wanted a brand that could stand on its own, grow with her business, and show up professionally everywhere from Instagram to a client proposal.
The Work
Storytelling through design.
We started where every good brand starts — with the story behind the name. Lace Passport came from two deeply personal places: the all-lace wedding dress Lynnette always envisioned for herself, and her initials hidden inside the name. That’s not a coincidence. That’s a brand.
From there, the direction became clear. We developed The Seaside Keepsake — a logo concept that draws from vintage suitcase silhouettes, Mediterranean arched windows, and a lace-inspired flower at the center. It’s heirloom elegance meets wanderlust. Every element has a reason: the outer shape nods to travel, the arch evokes sun-washed European villages, and the lace flower is the literal heart of the name.
The color palette followed the same logic — olive groves, coastal stone paths, seaside sunsets, and blooming florals. Warm without being saccharine. Romantic without being overdone. The full brand system included business cards, a tote bag, a flyer, and a complete website launch.
The Transformation
An award-winning brand — and a business ready to grow.
The Lace Passport branding won the Oliver’s Award for Best Branding. Not just a compliment. An industry recognition.
More importantly, Lynnette finally had something she could put in front of a client and say: this is who I am. A brand that matched the level of experience she’d been delivering for years, and a website to back it up.
The Results
From dabbling in Canva to an award-winning identity.
Lace Passport launched with a complete brand system — logo, color palette, business cards, collateral, and a full website — that positions Lynnette as the luxury romance travel specialist she already was. The brand now supports her growing destination wedding business, her Instagram presence, and her goal of expanding into more groups, retreats, and high-end honeymoon packages.
"I have my Lace Passport website that just launched — courtesy of Ms. Svenja Lyon."
And on the branding: "We worked together on the Lace Passport branding and it won the Oliver's Award for best branding."
Lynnette Peña Kelly
Founder, Lace Passport
Your business deserves a brand as polished as the experience you deliver.
