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Web Design | Multi-Site Redesign | Brand Ecosystem
Decal Guyz
- Client Decal Guyz
- Date 2025
- Author Lyon Creatives
SThe Struggle
Three brands. Three disconnected websites. Zero cohesion.
Decalguyz had built something real — three distinct product lines, each with its own audience, its own identity, and its own loyal customers. Decalguyz for custom decals, LaxDecalz for the lacrosse community, ArroWraps for vehicle and surface wraps. The products were strong. The customer base was there.
But the digital presence told a different story. Three outdated websites, heavy on images and light on structure, with no visual thread connecting them. Customers landing on any one of the three had no way of knowing the others existed. There was no system. No ecosystem. Just three separate sites doing their own thing — and none of them doing it well enough.
The Work
One ecosystem. Three personalities. All connected.
The goal wasn’t to merge everything into one site. Each brand had earned its own identity and its own audience — that was worth protecting. The goal was to build a system where all three felt like they belonged together without losing what made each one distinct.
We kept the LaxDecalz and ArroWraps branding intact. What we redesigned was everything around it — cleaner layouts, better navigation, optimized imagery, and a consistent structural framework across all three platforms. Decalguyz branding and a unified footer design were woven into each site, creating a visible family connection without overriding individual personalities.
The customization journey got particular attention. From design selection to checkout, every step was mapped and streamlined so customers could move through the process without confusion or friction.
The Transformation
Three sites that finally looked like they knew each other.
For the first time, a customer landing on LaxDecalz could see they were part of something bigger. The Decalguyz family was now visible — not through heavy-handed branding, but through consistent structure, shared design language, and a cohesive digital experience that felt intentional.
The Results
A scalable digital system built for growth.
All three brands now operate under one cohesive digital ecosystem — visually connected, individually intact, and built to scale. Customers move through each site with clarity. Product pathways are intuitive. And the relationship between all three brands is now immediately evident, building stronger recognition and credibility across every touchpoint.
Three brands. One system. Ready to build yours?
