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This Might Get Creative — A Behind-the-Brand Podcast by Lyon Creatives
Real conversations with entrepreneurs, established business owners, and creative thinkers about what it actually takes to build a brand worth remembering.
Hosted by Svenja Lyon, founder of Lyon Creatives, each episode pulls back the curtain on the messy, honest, and sometimes surprising stories behind the brand — from the first pivot to the moment everything clicked. New episodes drop every Monday.
Get new episodes in your inbox every Monday.
No spam, just the show notes and the link.
Svenja does an amazing job of organizing everything ahead of time, she creates a safe and welcoming space for her guests, and she asks thoughtful questions that help your expertise shine.
My experience was great. I felt like I was able to have an important conversation around business and share my own experience without feeling like I was performing or had to show up perfectly.
As a business owner, the show is valuable because I get to see that there isn't just one way to build a business, and I have the opportunity to learn from other business owners I wouldn't otherwise have access to.
Come with a real point of view, not a pitch. Svenja gives you room to think out loud, so the more honest you are about what you've learned, the better the episode. It's a conversation, not an interrogation, and easy to relax into.
It's the rare podcast where the host gets your business well enough to pull out the things you didn't plan to say, and that's where the good parts come from.
What I get as a business owner is real strategy from people building actual businesses, not recycled hot takes. It's the behind-the-brand thinking most shows skip. You hear how decisions got made, not just the polished version.
The same thinking behind every episode is what we bring to every client.
This Might Get Creative exists because we believe brand strategy should be honest, practical, and accessible. If you’re an established business owner ready to put that thinking to work for your brand, the next step is a discovery call.
Serving established businesses in Morris County, NJ and across the U.S.