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This Might Get Creative — The Podcast for Entrepreneurs Who Want to Build Brands That Last
Real conversations with founders, service business owners, and creative leaders about what it actually takes to build a brand that works. No fluff, no theory — just honest stories, hard-won lessons, and practical insights you can take back to your own business. Hosted by Svenja Lyon, founder of Lyon Creatives in Mount Olive, New Jersey.
About Your Host
Hi, I'm Svenja Lyon — branding strategist, web designer, and founder of Lyon Creatives, a boutique design studio based in Mount Olive, New Jersey.
For over 15 years I've helped established service businesses clarify their message, elevate their visual identity, and build brands that attract better clients. I started this podcast because the most valuable branding conversations I've ever had happened off the record — and I wanted to change that.
Every episode is a chance to pull back the curtain on what really goes into building a business people trust. I hope you find something here that makes your next move clearer.
Want to Be a Guest?
If you're a service business owner, entrepreneur, or creative leader with a story worth telling — I'd love to have you on the show.
You're a great fit if you've built something meaningful, learned something the hard way, or have a perspective that would genuinely help another business owner. Every background welcome. No polished talking points required.
What to expect: → A relaxed, 1-hour recorded conversation via Riverside.fm → Audio & Video Recording → Your episode shared across Lyon Creatives' social channels → A permanent home for your story on Apple Podcasts and Spotify
One thing we ask: When your episode goes live, share it with your audience. Your story deserves to be heard — and your network will appreciate it.
Listen to the current episodes
Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.
This Might Get Creative – A Behind The Brand Podcast
Ever wonder what really goes on behind a brand?
This Might Get Creative is where real business owners pull back the curtain on their stories — the wins, the lessons, and the moments that made them who they are.
Hosted by designer and branding expert Svenja Lyon of Lyon Creatives, this podcast gives entrepreneurs a place to be seen, heard, and celebrated. Because every great brand starts with a human story — and this is where we tell them.
Why Your $500 Logo Is Costing You Clients (And What to Do About It)
Ever wonder why some businesses look like a million-dollar operation while others — offering the exact same service — seem forgettable? The answer almost always comes down to branding.
In this solo episode, Lyon Creatives founder Svenja walks through the real difference between a logo and a full brand identity — and why confusing the two is one of the most expensive mistakes a service business owner can make. If you’re a coach, consultant, or service provider wondering whether it’s time to invest in professional branding, this episode will give you an honest, no-fluff answer.
You’ll learn what a $500 logo actually buys you (and what it doesn’t), the hidden long-term cost of under-investing in your brand, and 10 questions to audit your brand right now.
Free Brand Audit Scorecard:www.lyoncreatives.com/#brand-audit
Book a Free Brand Strategy Call:lyoncreatives.com/contact
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