Share Your Business Story on the "This Might Get Creative" Podcast

What the Behind the Brand Podcast Is About

Behind the Brand is a podcast for entrepreneurs, service-based business owners, and creative leaders who want to build a brand with clarity, confidence, and purpose. Hosted by Svenja Lyon—founder of Lyon Creatives and branding expert—the show takes you behind the scenes of real businesses to uncover what actually makes a brand work.

Each episode features honest conversations with founders, marketers, and industry pros about the challenges, breakthroughs, and pivotal moments that shaped their success. We talk strategy, storytelling, identity, visibility, and all the unexpected lessons that happen along the way.

If you’re looking for practical branding insights, inspiring stories, and real-world advice from people who have built impactful businesses, you’re in the right place.

This podcast is where creativity meets strategy—and where business owners learn to build brands that last.

Who This Podcast Is For

The Behind the Brand Podcast is made for:

Service-based business owners who want to look more polished and professional.

Entrepreneurs and founders building a brand from the ground up.

Coaches, consultants, creatives, and small business leaders trying to cut through the noise.

Anyone frustrated with DIY branding and ready to learn what actually works.

People who love authentic, real-world business conversations—minus the fluff.

If you’ve ever asked yourself “How do I build a brand people trust?” or “Where do I even start with my marketing?” — this podcast is for you.

Meet Your Host: Svenja Lyon, Branding & Web Designer

Hi, I’m Svenja Lyon—branding strategist, web designer, and founder of Lyon Creatives based in Mount Olive, New Jersey.

For over 15 years, I’ve helped service-based businesses clarify their message, elevate their visual identity, and build brands that feel modern, consistent, and trustworthy. I created this podcast to share the honest side of branding—the real conversations I have with entrepreneurs every day.

I believe branding shouldn’t feel confusing, overwhelming, or out of reach. My goal is to break it down, make it practical, and help you feel confident about how your business shows up in the world.

When I’m not designing, you can find me running with my dogs, working with local businesses, or helping clients build brands they’re proud to share.

Why We Created This Podcast

How to Be a Guest on the PodcastHow to Be a Guest on the PodcastToo many business owners feel lost when it comes to branding—and most of the advice online feels either overly technical or way too generic.

The Behind the Brand Podcast was created to

• demystify branding and make it accessible
• show the real, unfiltered stories behind successful businesses
• give you practical steps you can actually use
• highlight the voices of entrepreneurs doing inspiring work
• create a space where creativity, strategy, and storytelling intersect.

Whether you’re building your first brand or leveling up an established business, this podcast was made to support your growth.

How to Be a Guest on the Podcast

We love featuring entrepreneurs, service providers, creatives, and local business owners with valuable insights to share.

You’re a great fit if:

Interested in being a guest?

We’d love to hear from you! Fill out the form below with your information.

Being a guest means you’re getting valuable visibility. To keep things fair and impactful, all guests agree to:

Google Review Leave a short Google review for Lyon Creatives (so we can continue to grow and bring more guests like you)
Share Your Episode Share your episode on social media once it goes live (because your audience will love hearing your story, too!)
It's a win-win: You get featured, and together we grow the podcast community.

Listen to the current episodes

Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.

This Might Get Creative – A Behind The Brand Podcast

Ever wonder what really goes on behind a brand?
This Might Get Creative is where real business owners pull back the curtain on their stories — the wins, the lessons, and the moments that made them who they are.

Hosted by designer and branding expert Svenja Lyon of Lyon Creatives, this podcast gives entrepreneurs a place to be seen, heard, and celebrated. Because every great brand starts with a human story — and this is where we tell them.

In this episode, I sit down with Sarika Sake, founder of The Sarika, to talk about reinvention, cultural preservation, and building a business rooted in identity.

Sarika began her career at the United Nations and never imagined she would leave that world. But what started as an unexpected love for sake during a family trip turned into a mission: preserving Japan’s 2,000-year-old sake tradition at a time when consumption in Japan is steadily declining.

We talk about what it really looks like to pivot careers, start a business during a global pandemic with zero prior experience, and move forward despite imposter syndrome.

Sarika shares how networking and collaborations became her marketing foundation, how her award-winning Sake Beauty Balm was born from personal ritual, and how she blends face yoga with skincare to create a holistic approach to beauty.

We also dive into gender equality in Japan, the realities of being a Japanese woman in business, and how her 18-generation family lineage continues to shape her sense of responsibility and legacy.

This is a conversation about courage, culture, and starting before you feel ready.