This Might Get Creative — The Podcast for Entrepreneurs Who Want to Build Brands That Last

Real conversations with founders, service business owners, and creative leaders about what it actually takes to build a brand that works. No fluff, no theory — just honest stories, hard-won lessons, and practical insights you can take back to your own business. Hosted by Svenja Lyon, founder of Lyon Creatives in Mount Olive, New Jersey.

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About Your Host

Hi, I'm Svenja Lyon — branding strategist, web designer, and founder of Lyon Creatives, a boutique design studio based in Mount Olive, New Jersey.

For over 15 years I've helped established service businesses clarify their message, elevate their visual identity, and build brands that attract better clients. I started this podcast because the most valuable branding conversations I've ever had happened off the record — and I wanted to change that.

Every episode is a chance to pull back the curtain on what really goes into building a business people trust. I hope you find something here that makes your next move clearer.

Want to Be a Guest?

If you're a service business owner, entrepreneur, or creative leader with a story worth telling — I'd love to have you on the show.

You're a great fit if you've built something meaningful, learned something the hard way, or have a perspective that would genuinely help another business owner. Every background welcome. No polished talking points required.

What to expect: → A relaxed, 1-hour recorded conversation via Riverside.fm → Audio & Video Recording → Your episode shared across Lyon Creatives' social channels → A permanent home for your story on Apple Podcasts and Spotify

One thing we ask: When your episode goes live, share it with your audience. Your story deserves to be heard — and your network will appreciate it.

Apply to Be a Guest

Listen to the current episodes

Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.

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This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.

Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the moments that shaped who they are. These aren’t polished highlight reels — they’re honest business stories about growth, identity, and what it actually takes to build a brand that lasts.

If you’re ready to stop guessing and start seeing how business growth really happens — this is where entrepreneur stories get told.

What happens when you spend 16 years helping the world’s biggest brands find their voice — and then realize you’ve lost touch with your own?

In this episode of This Might Get Creative, I sit down with Eric Vasquez — a ProMax Award-winning Key Art Designer and Design Director based in New York City. Over a 16-year in-house career, Eric crafted high-profile campaigns for NBC, SYFY, Oxygen, Major League Baseball, WWE, A+E Networks, HGTV, and Wondery. Two and a half years ago, he bet on himself and launched Eric Vasquez Design LLC.

Eric’s story is not a straight line. It started with being fired from his first design job, a hospitalization from a freak gym accident that cost him his dream opportunity to work alongside the designer of the Pulp Fiction poster, five layoffs, and losing his mother to stomach cancer. Each time, he found a way to turn the setback into a next step.

Now he’s on a deliberate mission to bring the human element back to design — through an annual Analog Pivot where he trades his digital workflow for gel plate printing, hand sketching, and screen printing. And he has a clear message about AI: it’s a tool, not a replacement. Perfection is boring. The magic is in the imperfection.

In this episode we talk about:

• His journey from Connecticut to NYC — the false starts, layoffs, and the moment he decided to bet on himself

• What key art is and what it actually takes to design campaigns for multimillion-dollar global launches

• The difference between working in-house for corporate brands versus running your own creative studio

• Why he does an annual analog retreat in New Orleans and what it teaches him every year

• How he is incorporating screen printing, gel plate printing, and drawing back into his professional workflow

• Why human-made branding and design will always have an edge over AI

• What he tells business owners who are thinking about rebranding — and why story matters more than style

• His YouTube channel where he documents the whole journey for the next generation of designers

Connect with Eric Vasquez:

Website: ericvasquez.net

Instagram: @ericvasquez84