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MARketing Collateral & Creative Support

Design support for Caporusso Communications’ government clients

  • Client Caporusso Communications
  • Date 2025
  • Author Lyon Creatives

Lyon Creatives provides ongoing creative support for Caporusso Communications, helping them deliver high-quality, consistent, and accessible communication materials for their county partners. Our role is to translate complex information into clear, visually structured collateral that strengthens public understanding and supports Caporusso’s strategic messaging.

Below is a selection of the work we designed for Caporusso Communications as part of their collaborations with Mono County and Trinity County.

Mono County: Custom Monograms
 
A cohesive visual system to support county-wide communication

Caporusso Communications needed a set of monograms for Mono County to help organize and differentiate various documents, departments, and public materials. These assets are used across reports, newsletters, and strategic plans to create a unified look and feel.

 

What we created:

 

• A full set of branded monograms

• Scalable vector files for print and digital use

• Color variations aligned with existing county branding

• Ready-to-use assets for integration into reports and outreach materials

 

Impact:
A refined visual system that helps Caporusso Communications maintain clarity, consistency, and strong brand recognition across all Mono County communications.

Stack of Mono County “Monogram” newsletters designed for Caporusso Communications, featuring public health updates and branded layouts.
Trinity County: Trinity News Newsletter Design
 A clean, approachable layout for community updates

 

Caporusso Communications produces Trinity News to keep Trinity County residents informed. They needed a newsletter layout that was readable, flexible, and aligned with their communication goals.

What we created:

• A full newsletter design template
• Structured sections for articles, highlights, and resident updates
• Clear visual hierarchy to guide readers
• Branded typography and color styling

Impact:
A modern, easy-to-read newsletter that supports Caporusso Communication’s mission of delivering clear, relevant, and accessible updates to Trinity County residents.

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Mono County: Great American Smokeout Ad
A public health message designed for clarity and impact

 

For the national Great American Smokeout initiative, Caporusso Communications needed a PSA-style ad to encourage residents to consider quitting smoking.

What we created:

• A complete print and digital ad design
• Clear messaging layout to support health-focused outreach
• Assets prepared for multi-channel use
• Brand-aligned visual styling

Impact:
A clear and thoughtful visual campaign that supports Caporusso Communications in communicating an important public health message.

Great American Smokeout public health ad designed for Caporusso Communications and Mono County Public Health, encouraging residents to quit smoking with free resources and support.

Social Graphics for County Outreach

On-brand digital assets for fast, effective communication

To support ongoing announcements, program updates, and public engagement efforts, Caporusso Communications relies on a steady stream of branded social graphics.

 

What we created:
  • Social media templates (Instagram, Facebook, county websites)
  • Graphics for recurring announcements and programs
  • Optimized layouts for web and mobile
  • Accessible, easy-to-read visual formats
Impact:

Stronger digital presence and consistent messaging across channels, helping Caporusso Communications deliver information quickly and professionally.

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