Your Why Is What Makes Your Brand Roar
When it comes to branding, there’s one truth every entrepreneur needs to hear: why your brand’s story matters more than your logo.
- Why did you decide to start your business?
- Why do you show up for your clients the way you do?
- Why should someone choose you over all the other businesses offering the same thing?
Sure, we all need to make money. But that’s not the heartbeat of your brand—and it’s not what makes your business special.
Take this example: we chose B.A. Colella as our HVAC service provider not just because I know Brian from BNI. We chose them because of what Brian stands for and how he shows up for his audience. He’s fun, loud, loyal, and one of the biggest supporters of others in the room. That’s his brand. That’s his why. And that’s what makes him stand out—not a pretty Instagram post.
Lyon Creatives has its own why, too. I started this business because I believe small businesses deserve to look as professional as the services they deliver. I love helping entrepreneurs uncover the heart of their story and translate it into branding that feels true to them—not just trendy. That’s my why, and it’s what drives every project I take on.
Everyone has a why. And your brand needs to show it.
When your brand clearly communicates your why—and shares the story behind it—you stop blending in with competitors. People connect to stories. They’re relatable. They’re memorable. And they’re powerful. This is exactly why your brand’s story matters more than your logo—because a logo alone doesn’t create loyalty, but your story does.
So next time you’re at your desk looking over your website, your marketing materials, or even your social media posts, ask yourself:
👉 Does this reflect my why?
👉 Does it tell my story?
Because your why is what will truly make your brand roar.
If you’re not sure how to fine-tune your brand so that it reflects who you really are, let’s talk. Together we can bring your story to life and build a brand that stands out.
🎙 Behind the Brand Podcast (Launching Soon!)
I’m kicking off a new podcast called Behind the Brand, where local entrepreneurs open up about their “why” and the branding struggles they’ve faced along the way. Want to share your story? Fill out the application here for a chance to be featured on the show.