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This Might Get Creative — The Podcast for Entrepreneurs Who Want to Build Brands That Last
Real conversations with founders, service business owners, and creative leaders about what it actually takes to build a brand that works. No fluff, no theory — just honest stories, hard-won lessons, and practical insights you can take back to your own business. Hosted by Svenja Lyon, founder of Lyon Creatives in Mount Olive, New Jersey.
About Your Host
Hi, I'm Svenja Lyon — branding strategist, web designer, and founder of Lyon Creatives, a boutique design studio based in Mount Olive, New Jersey.
For over 15 years I've helped established service businesses clarify their message, elevate their visual identity, and build brands that attract better clients. I started this podcast because the most valuable branding conversations I've ever had happened off the record — and I wanted to change that.
Every episode is a chance to pull back the curtain on what really goes into building a business people trust. I hope you find something here that makes your next move clearer.
Want to Be a Guest?
If you're a service business owner, entrepreneur, or creative leader with a story worth telling — I'd love to have you on the show.
You're a great fit if you've built something meaningful, learned something the hard way, or have a perspective that would genuinely help another business owner. Every background welcome. No polished talking points required.
What to expect: → A relaxed, 1-hour recorded conversation via Riverside.fm → Audio & Video Recording → Your episode shared across Lyon Creatives' social channels → A permanent home for your story on Apple Podcasts and Spotify
One thing we ask: When your episode goes live, share it with your audience. Your story deserves to be heard — and your network will appreciate it.
Listen to the current episodes
Explore recent episodes featuring entrepreneurs, creatives, and industry leaders sharing real branding stories, business lessons, and tips you can apply to your own brand.
This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon
Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about.
Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the moments that shaped who they are. These aren’t polished highlight reels — they’re honest business stories about growth, identity, and what it actually takes to build a brand that lasts.
If you’re ready to stop guessing and start seeing how business growth really happens — this is where entrepreneur stories get told.
EP #28: Why CEOs Don’t Trust Marketing — And What to Do About It
Most marketing isn’t failing because of bad ideas — it’s failing because marketing and leadership aren’t speaking the same language. Mari-Liis Vaher learned that the hard way, standing in front of a bank CEO with a polished digital report and no answer to the question: “How does any of this help me grow my business?” That moment changed the direction of her career.
In this episode, Mari-Liis breaks down the Marketing-Leadership Gap, why 70% of CEOs don’t trust marketing to deliver growth, and why 75% of marketers are burning out — and explains why those two numbers are two sides of the same problem. She’s the founder of Powerful Marketers, author of The Greatest Marketer, and the creator of a five-step framework that starts somewhere most marketing books don’t: with your mindset.
We also got into the orchestra analogy, why the first person she talks to in any new business is on the sales team, and the question every listener should ask themselves: what are you still doing today simply because you’ve always done it?
In This Episode:
• The bank CEO moment that changed everything — and what Mari-Liis did next
• Why 70% of CEOs don’t trust marketing — and why marketers nod when they hear it
• Why marketing itself has a branding problem
• The five-step framework: Mindset, Strategy, Marketing, Communication, Leadership
• Why mindset comes first — the oxygen mask analogy
• The road trip analogy: what happens when teams drive without a destination
• What she asks the sales team before she ever looks at a campaign
• What you should probably stop doing (and why stopping won’t hurt your results)
• The companion tools inside thegreatestmarketer.com — and why they’re free
Connect with Mari-Liis:
• Website: powerful-marketers.com
• Amazon: search ‘The Greatest Marketer’ — available globally
• LinkedIn: linkedin.com/in/vahermariliis
• Powerful Marketers on LinkedIn: linkedin.com/company/powerful-marketers
This episode is brought to you by Flodesk. Get 25% off your first year: flodesk.com/c/LYONCREATIVES
Not sure if your brand is working as hard as you are? Grab the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard — ten questions, five minutes, and you’ll know exactly where to focus.
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