We started with brand strategy — defining the mission, vision, values, and brand personality that would anchor everything. From there, the direction became clear: this brand had to feel like the experience itself. Calm. Grounded. Alive with quiet intention.

We developed two logo concepts. The winning direction — a seated Buddha within a circle, with an infinity symbol connecting gut and mind — captured exactly what Mindful Bellies stands for. Stillness. Wholeness. A cycle of healing that never stops. Sophia’s one ask: add terracotta to the Buddha’s belly button. Her personality, her warmth, right at the center. Done.

The color palette came from the same place — deep forest greens for stability and nature, soft sage for emotional calm, and warm terracotta as the energetic accent representing vitality and the gut’s emotional core. Every shade had a reason.

We also designed packaging mockups, a loyalty card program for workshop attendees, and walked Sophia through brand usage — how to use her logo files, which versions go where, and how to maintain consistency in Canva so the brand stays cohesive even when she’s building flyers at midnight.