Play
Open
Brand Identity
Faust Consulting Engineers
- Client Faust Consulting Engineers
- Author Lyon Creatives
THE STRUGGLE
Clear vision but zero design experience
When Rob Faust launched his engineering consulting firm, he had the technical expertise, the experience, and a clear vision for what he wanted the company to become. What he didn’t have was a visual identity that communicated any of that to the outside world.
The early materials were handled by an engineer with zero design experience. The result looked exactly like what it was — functional but forgettable. In an industry where big corporations expect a certain level of professionalism before they even take a meeting, that gap mattered.
“We have very good, experienced people — but it’s making sure that big corporations, especially those used to things looking a certain way, also receive it in that way.”
The Work
Strategic Brand Identity
We built a complete brand identity from the ground up — logo, color system, typography, and a comprehensive brand guide covering every detail from file formats to color codes to font usage. The competitive landscape was analyzed to ensure Faust would stand out visually in a field dominated by traditional red, black, and corporate blue.
The result was a bold orange-accented identity — modern, distinctive, and immediately recognizable as a newer company with serious intent.
The Transformation
The brand guide became one of the most-used deliverables
The brand guide became one of the most-used deliverables in the business. Months and years later, Marieke still pulls it up when ordering company apparel, sending logo files to partners, or onboarding new team members. Everything is labeled, organized, and ready to use.
“Your presentation answered questions we didn’t even know we had. I go back to it — just last week I went back. It’s a really nice reference.”
The logo sparked conversations. Clients and peers asked about the colors, the name, the concept behind it. The orange stood out in a sea of stale engineering brands and immediately positioned Faust as a company worth paying attention to.
Marieke’s daughter even noticed when her new school’s colors matched the Faust brand — dark blue and orange. The identity had become part of the company’s DNA.
“A lot of the company logos are a little stale. The orange makes you stand out — and it matches a young company. It doesn’t look like it’s been there forever.”
The Results
A strong brand identity that lasts
- A brand identity that became the foundation for all client-facing materials from day one
- A brand guide still actively referenced years after launch for apparel, files, and partner communications
- Immediate positive feedback from clients and peers on the logo and visual identity
- Professional credibility that opened doors with larger corporate clients who expect a certain standard
- Files organized, labeled, and ready to use — no scrambling, no inconsistency
"If you're a new company, it's a no-brainer. Online presence is the only presence — if you don't exist online, you don't exist. Do it."
Marieke
Faust Consulting Engineers
Ready to build a brand that gets you in the room with the clients you want? Let's talk. Free 30-minute call. No pressure — just clarity.
