The Assessment

We recognized the need to balance independent brand identities with a unified ecosystem. Each website required a modern refresh—cleaner layouts, better user experience, clearer navigation, and consistent structure—while still preserving the unique look and feel of each sub-brand. Visually, there needed to be a thread that connected all three without compromising their individuality.

The Solution

We kept the original LaxDecalz and ArroWraps branding intact while redesigning their respective websites to reflect a more modern, user-friendly experience. To create brand unity, we incorporated Decalguyz branding and footer design across all three platforms. Each site now features improved navigation, optimized imagery, and structured pathways to guide customers through the decal selection and purchasing process. We focused heavily on making the customization journey intuitive—from design to checkout—while visually cleaning up the overall experience.

The Results

The redesign brought all three brands into alignment under one cohesive digital system—without sacrificing their individual personalities. Customers now enjoy a smoother, more modern experience across all sites, with clearer product pathways and a more intuitive design process. Most importantly, it’s now visually evident that LaxDecalz and ArroWraps are part of the Decalguyz family, building stronger brand recognition and credibility across every touchpoint.