Unifying Three Brands Under One Digital Identity: Decalguyz, LaxDecalz & ArroWraps
Industry: Product-Based Brands | Sports & Community
Services: Website Strategy & Design, UX/UI Improvements, Visual Alignment Across Brands
The Situation
Decalguyz operates three product lines—Decalguyz, LaxDecalz, and ArroWraps—each serving a niche audience through custom decals and wraps.
Despite being under one umbrella, the websites were outdated, image-heavy, and visually disconnected from one another. Each brand had its own identity, but the lack of structure and cohesion across the three platforms made it difficult to navigate, manage, and scale.
The client wanted to retain the individual branding for LaxDecalz and ArroWraps but needed a way to visually and strategically link all three brands—without combining them into a single site.
The Assessment
We recognized the need to balance independent brand identities with a unified ecosystem. Each website required a modern refresh—cleaner layouts, better user experience, clearer navigation, and consistent structure—while still preserving the unique look and feel of each sub-brand. Visually, there needed to be a thread that connected all three without compromising their individuality.
The Solution
We kept the original LaxDecalz and ArroWraps branding intact while redesigning their respective websites to reflect a more modern, user-friendly experience. To create brand unity, we incorporated Decalguyz branding and footer design across all three platforms. Each site now features improved navigation, optimized imagery, and structured pathways to guide customers through the decal selection and purchasing process. We focused heavily on making the customization journey intuitive—from design to checkout—while visually cleaning up the overall experience.
The Results
The redesign brought all three brands into alignment under one cohesive digital system—without sacrificing their individual personalities. Customers now enjoy a smoother, more modern experience across all sites, with clearer product pathways and a more intuitive design process. Most importantly, it’s now visually evident that LaxDecalz and ArroWraps are part of the Decalguyz family, building stronger brand recognition and credibility across every touchpoint.
Ready to Elevate Your Product Brand?
Whether you're juggling multiple sub-brands or just looking for a cleaner, more professional online presence, we can help. Let’s design a website that feels aligned, performs beautifully, and grows with your business. Fill out the form below to start the conversation. We’ll reach out within 1–2 business days to schedule your free discovery call.