Mount Olive Running Club – Building a Strong Brand Identity
Project Overview
The Mount Olive Running Club approached LyonCreatives to establish a cohesive and professional brand identity that would inspire community engagement and reflect their passion for running. The project encompassed logo design, website development, flyer design, social media profile creation, branded content, t-shirt and apparel design, and car magnet design.
Logo Redesign
We started by crafting a dynamic logo that captured the spirit of running and the local community. The design featured clean lines, bold typography, and a vibrant color palette to create a modern and approachable look.
Website Design
The club’s website was designed to be user-friendly, with a clean layout that highlighted their mission, events, membership details, and community stories. The responsive design ensured a seamless experience across all devices.
Social Media Profiles and Content
We developed branded social media profiles and created engaging content to boost the club’s online presence. This included templates for posts, event promotions, and stories to maintain a consistent visual identity.
Flyer Design
To promote events and attract new members, we designed versatile and visually appealing flyers that reflected the club’s branding while effectively communicating key information.
T-Shirt and Apparel Design
Club members now wear custom-designed t-shirts and apparel that showcase the club’s branding. These designs not only fostered a sense of pride and unity but also served as a marketing tool during races and community events.
Car Magnet Design
Eye-catching car magnets were created to spread awareness about the club on the go, featuring the club’s logo and contact information.
Results
The comprehensive branding package provided Mount Olive Running Club with a professional and cohesive identity that resonated with its members and the local community. The new branding elevated their presence online and offline, helping them attract new members, engage with the community, and promote their events effectively.
Conclusion
LyonCreatives successfully transformed the Mount Olive Running Club’s branding into a powerful and engaging identity. From logo creation to digital and physical marketing materials, every element worked together to amplify the club’s reach and impact.
"Working with LyonCreatives was an incredible experience. They brought our vision to life with designs that perfectly represent our club’s mission and spirit. The logo, website, and apparel have been a hit among our members, and we couldn’t be happier!"
— Mount Olive Running Club